Announcing the 2016 STAMP Honorees

When it comes to marketing, it’s not challenging to come up with an idea. Coming up with an idea that attracts the attention of your target market and propels them to take the desired action is another matter.

Grown out of one of the most popular Salon Today 200 categories, STAMP (Salon Today’s Annual Marketing Program) is a competition that offers up a bonanza of great marketing and promotion ideas that have already been tested in the salon environment and have proven their success. In show-and-tell style, STAMP honorees divulge the details on how they designed and executed their bright ideas, as well as share their outcomes.

Offered up in the spirit of beauty entrepreneurship, these marketing examples are ready for you to put your own stamp on them—as long as you’re willing to do your part and share your success with STAMP next year. Click on each link to read about the individual STAMP honoree.

TRADITONAL MARKETING AND PROMOTION IDEAS

Print Ad

“Put Your Best Face Forward”
Interlocks Salon & Spa
Newburyport, MA
Owned by Ginny Eramo

“Shhhhh…..”
Blo
Raleigh, NC
Owned by: Bryan Nunes

Salon Magazine

“American Beauty”
Gene Juarez Salons & Spas
Seattle, WA
Owned by: Evergreen Pacific Partners

Direct Mail Piece

“Homemade Apple Pie”
Progressions Salon Spa Store
Rockville, MD
Owned by: Cindy Feldman

DIGITAL

Website

Juut.com
Juut Salon Spa
Wayzata, MN
Owned by: David Wagner

Sdssalon.com
Salon Del Sol
Richmond, VA
Owned by: Bob Latham

Virtuevegansalon.com
Virtue Salon
Columbus, OH
Owned by: Melanie Guzzo

Social Media Campaign

“Love Your Selfie”
Urban Betty
Austin, TX
Owned by: Chelle Neff

“Spatacular Voting Tab”
Ginger Bay Salon & Spa
St. Louis, MO
Owned by: Laura Ortmann

Social Media Videos

“Voila!”
Salon Gatto
Hoboken, NY
Owned by: Christine Gatto

“Virtual Makeovers”
Avanti Salon
Boston, MA
Owned by: Stephen Iacobacci

Email Newsletters

“The Fringe”
DiPietro Todd Salons
San Francisco, CA
Owned by: Andrew and Kim Todd

Beauty Blogs

“True Beauty Blog”
The Charles Penzone Salons
Powell, OH
Owned by: Debra and Charles Penzone

“Video Tutorials”
RedBloom Salon
Calgary, Alberta
Owned by: Troy Winget and Jodi Ohama

Single Creative Social Media Post

“Pick A Team”
Salon Art-Tiff
Ephrata, PA
Owned by: Sue Burkholder

CAMPAIGNS

Guerilla Marketing Campaigns

“Cold Calling”
Salon Rootz
Medina OH
Owned by: Jen Tryon and Sheila Barco

"Windows with Humor"
The Black Cat Salon
Kailua, HI
Owned by: Jentry Petzold

“Food Truck Nights”
Salon Art-Tiff
Ephrata, PA
Owned by: Sue Burkholder

Best Incorporation of a National Campaign

“The Art of Hair”
Interlocks Salon & Spa
Newburyport, MA
Owned by: Ginny Eramo

“Product Launch Party”
Salon Roux
Paso Robles, CA
Owned by: Jacque Leonard

Overall Coordinated Campaign

“Pretty Little Perks”
The Charles Penzone Salons
Powell, OH
Owned by: Debra and Charles Penzone

Philanthropic Campaign

“Trashion Show”
Gordon Salons
Highland Park, IL
Owned by: Tony and Pam Gordon

“ZooDo”
Salon Spa W
Des Moines, IA
Owned by: China Wong

“Keep Indianapolis Beautiful”
Tyler Mason
Indianapolis, IN
Owned by: Tammy Baker

Co-Branded Campaigns

“Dry Styling Events”
Mango Salon
Richmond, VA
Owned by: Pat and Bobbi Heaney

“Cut Loose”
Philip Johnson Salon Spa
St. Louis, MO
Owned by: Philip Shipman

Multi-Location Campaign

“Teen by Zano”
Zano Salons & Day Spas
Naperville, IL
Owned by: Denise Provenzano

BRANDED SALON MATERIALS

Service Menu

“Indulge”
Salon Rootz
Medina, OH
Owned by: Jen Tryon and Sheila Barco

Branding Strategy

“Simple and Classic”
Paris Parker
Hammond, LA
Owned by: The Neill Corporation

“Share A Coke”
Red 7 Salon
Chicago, IL
Owned by: David Kafer and Jason Hall

Mission Statement

“Guardians of Culture”
Gene Juarez
Bellevue, WA
Owned by: Evergreen Pacific Partners

Business Cards

“Support My Education”
Nurtur Aveda Institutes
With locations in Columbus, OH; Chapel Hill, NC; and Los Angeles, CA
Owned by: Patrick Thompson

Employment Recruitment Materials

Headlines The Salon
Encinitas, CA
Owned by: Gayle Fulbright and David Linde

Indira Aveda Lifestyle Salon Spa
Chicago, IL
Owned by: Tracey and Mike Nass

Z Studio
Tulsa, OK
Owned by: Beau Barbee and Drew Anderseen

Client Recruitment Cards

“VIP”
Paris Parker
Hammond, LA
Owned by: The Neill Corporation

“A Beautiful Friendship”
Gene Juarez Salons & Spas
Bellevue, WA
Owned by: Evergreen Pacific Partners

In-Salon Marketing

“Digital Mirror Talkers”
Ginger Bay Salon & Spa
St. Louis, MO
Owned by: Laura Ortmann

“Spring Is In The Hair”
Headlines the Salon
Encinitas, CA
Owned by: Gayle Fulbright and David Linde