When the profession is hot but the haircut prices are not, it’s time to up your game. At Roc’s Barber Shop within iStudio Salons in Orlando, Florida, Wahl Ambassador Berman Rodriguez (@Rocdizz) got out of the $12 men’s cut zone with key six steps that anyone can use.
Wherever you work, master techniques from both the barber and salon worlds—the newest mash-up driving business. If you have a wide variety of male clients, you’ll know what’s current among all demographics.
“Right now, traditional skin fades and ones with comb overs are popular,” says Rodriguez. “For curly hair, undercuts with longer curls or tapered looks are big. Braids are coming back, too.” (For somewhat curly to straight hair, longer hair is the biggest breaking trend.)
Take photos of all your men’s cuts to support social efforts. While women love to see before and afters, few barbers or male stylists show anything but what men care about most: a precise finished look. That means no more worrying you forgot to take the before photo. Even better, guys are less likely to care if their face shows, and photos that show faces get more notice than back-of-the-head shots.
“In a barbershop, there is an ‘in and out’ mentality and you can’t make others offer men’s hair washing,” says Rodriguez. “In a private suite, it’s easy to add facials, hot towel shaves, skin care and even hair color. “For hair washing, I like JPMS Tea Tree shampoo from CosmoProf; guys love it. I put a steam machine right were men can see it, explain the benefits of a facial and book it then and there for a week later. My clients now see my suite as a ‘destination’ and are accepting of more services.”
Notes Rodriguez, “The business itself is evolving, barbering is no longer at the bottom, and there are men who want more and will pay for more. Educate yourself and your guests. Once mine saw that I knew what I was talking about and recognized the evolution of my career, they responded.”
Part of his “new vibe,” he says included more stylish dress (no more basketball shorts at work) and giving back to the community.
Solo artists often fret about how to announce price increases on Facebook. Rodriguez reiterated his suite location, announced he was taking new clients and added: “I also would like to take a moment to mention that I will be providing new services to my menu and prices have changed. My goal is to elevate my services for my guests to have better experience. I can't wait to see everyone soon. Thank you all again!!”
The response? Nothing but congratulations.
“I’m not killing myself anymore, doing three or four cuts an hour for $80,” says Rodriguez. “And I have no more anxiety attacks about paying the bills.”