Davis has been a senior executive in the professional and consumer beauty industry for over two...
Davis has been a senior executive in the professional and consumer beauty industry for over two decades.

 Elizabeth K. Christie, executive chairman of the board and CEO of SureTint Technologies, has announced the appointment of beauty industry executive Vincent Davis to the company’s Management Board.  SureTint Technologies is the creator of SureTint professional salon hair color software and technology solutions for salons and colorists.

Davis has been a senior executive in the professional and consumer beauty industry for over two decades. He is currently Chief Operating Officer for Xile Beauty, which owns brands including FAVE4, Jessie James Decker Hair Perfumes and Body-care, and OmniPotent. Davis also created and launched brand incubator, Beauty Hatchery, along with a private investment group, which is based in Plano, Texas.

Previously Davis was Chief Executive Office of Macadamia Beauty, LLC. and General Manager of TIGI Americas.

“I am delighted to welcome Vince Davis to our Management Board," Christie says. "His demonstrated strategic abilities, successful track record and in-depth knowledge of the professional industry will significantly contribute to the continued growth and success of our business. Vince’s appointment and significant industry background underscores our ongoing commitment and dedication to the professional salon community and I am confident he will help enhance the company’s long-term vision and strategy."

 “SureTint Technologies has been an incredible technology innovator and disruptor in the hair color sector and professional market, providing never-before-available software business tools and insights for salons and colorists," Davis says. "I truly look forward to contributing to their ongoing success and future growth. Their current technology, as well as future initiatives, entrepreneurial spirit and dedication to the professional salon market greatly impresses me and am delighted to be part of the Management Board."  

About SureTint Technologies:

SureTint Technologies is an intelligent software application developed for salons and independent colorists.  The easy-to-use App:

  • Records and stores detailed client hair profiles
  • Captures and stores exact formulas (while the formula is being created!)
  • Computes the “math” automatically for precise amount of hair color, developers or other chemical services to dispense
  • Allows for accurate, repeatable color results every time, which also means less waste, more profits and a greener work environment!
  • Enables colorists to save “before and after” client photos and share their newly created looks on social media

In addition, the unique reporting portal provides real-time, dynamic dashboard reports that deliver complete insight and allows one to review all hair color and chemical services work done.

 For more information on the SureTint  visit www.SureTint.com


For reprint and licensing requests for this article, Click here.