Kat Von D Beauty has long been a go-to for professional makeup artists to create high pigment, long-wearing looks. Now, Kat Von D is on a mission to make professional artistry cruelty-free by introducing the Kat Von D Beauty Pro Program. With every Pro order, Kat Von D Beauty will donate to an animal rights charity.
“After years of dreaming, I’m thrilled to announce that our Pro Program is finally here," says Kat Von D. "From the beginning, my goal was to create a program that would inspire you, connect you to others and help make artistry cruelty-free.”
Now makeup artists and stylists, from students to established beauty pros, are invited to apply for membership in this program. All accepted Pro Program members will receive a metal membership card and 30% discount on every product purchased on Katvondbeauty.com, so they can fill their kit with their favorite Kat Von D Beauty products, like Everlasting Liquid Lipstick, Lock-It Foundation, Tattoo Liner, and the Shade + Light Contour Palette. The first 5,000 Pro Program charter members will be rewarded with a luxe, limited edition welcome box featuring exclusive swag and two full-size artistry essentials (Tattoo Liner and Lock-It Concealer Crème in White Out).
Kat Von D Beauty Pro Program membership benefits include:
For 2018, Kat has selected Mercy For Animals as charity of choice. Mercy For Animals is an international non-profit animal advocacy organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.
“I’ve learned so much from Mercy for Animals about how awesome and important becoming vegan is—for the animals, for humanity, and for the planet!" Kat Von D explains. "The delivery of the message is smart, informative, honest, direct, and easy to follow. It speaks not only to the vegan community, but more importantly, to the non-vegan world.”
All details along with application criteria are available on http://katvondbeauty.com/pro-program .
About Kat Von D
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.
All Kat Von D products are 100% Cruelty Free Forever.