Beauty Industry Group Acquires Hidden Crown Hair Extensions
Hidden Crown

Beauty Industry Group (BIG), along with Gauge Capital, announced today that Hidden Crown has joined the BIG family of brands.

Hidden Crown was started in 2013 by Shelley Goodstein and has garnered worldwide attention for its easy to use, ready to wear hair extensions being worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.

“I am thrilled to be part of such a visionary company like BIG and look forward to the synergistic strategies and alliances we bring together. It’s a very exciting venture!” said Shelley Goodstein who will remain in her role as CEO of Hidden Crown. Hidden Crown will continue to operate out of Tucson, AZ.

“I couldn’t be more excited to welcome Shelley to our team” said Derrick Porter, CEO of BIG. “The Hidden Crown brand has taken the hair extension industry and opened it up to the masses utilizing social media, influencers and celebrities all the while delivering a customer experience that is unparalleled.” 

About Beauty Industry Group 

BIG, established in 2004 and headquartered in Salt Lake City, UT continues as an industry leader for professional hair extensions and lash enhancement product. BIG’s distribution network encompasses more than 1,300 stores, and more than 1,500 DSC’s selling its products. BIG also operates businesses in the cosmetics and distribution space.

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