Itely Hairfashion's International Team to Host Educational Event in New York

Itely Hairfashion’s International Team is bringing a live experience together that will feature innovative and original designs being created in the United States and Italy. Learn new original ideas and techniques with an infusion of today’s trends.

There will also be inspirational creators within the professional beauty industry featuring Education Director Gary Tenore as program emcee for this engaging & exciting experience.

The artist lineup includes:

Lia Hall, @runningwithscissorslargo

Ivan Peserico. @pesericoivan

Antonio Martorelli, @martorelliantonio206

Daniel Keane, @djkeane32

Nick Trombetta, @nicktrombettausa

Visit for more information on this educational event.

Formula and Application Tips from Itely Hairfashion:

“Babylage” is a hybrid technique that combines babylights and balayage. This Itely Hairfashion technique alternates lightener with a red formula.


Natural level 5

Formula 1: 1 part Sunshades Balayage Lightener with 1.5 parts 20-volume developer

Formula 2: 1 part Aquarely permanent color 7RD (Red/Gold) with 1.5 parts 20-volume developer.

  1. Divide hair into quadrants. Begin in the nape, and take a ¼-inch slice. Subdivide it by weaving out babylights while still holding the entire section. Apply Formula 1 to the babylights, and then combine the two sections on a color board and apply the formula to the ends in a heavier balayage application. This allows you to get very close to the scalp for the babylights. When you paint the lightener to the ends, blend the babylights to the balayage at the ends. Seal in foil or use plastic wrap to isolate the section.
  2. Move up, and take another ¼-inch slice. Hair left out between sections depends on the desired result. Using Formula 2, repeat the application procedure, subdividing to create babylights, then combining the subsections to balayage the ends. Isolate section.
  3. Continue working up the head, alternating the formulas in the same manner. Work through all hair and process 40 minutes.


Cut and color: Nick Trombetta @nicktrombettausa, Itely Hairfashion, N.A.  national artistic director 
Style and makeup: Briana Guerriero @brianaguerriero
Photographer: Alfonso Martone @photographybyalfonso

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