Farouk Partners with Kardashians to Launch Kardashian Beauty Products, Tools & Brushes

by Lauren Quick | January 27, 2015 |

Keeping up with Farouk Systems

Known for their long, shiny, dark tresses, it was only a matter of time before the Kardashian empire delved into the world of hair products and tools. Kourtney, Khloé and Kim have partnered with Farouk Systems, Inc., to launch Kardashian Beautya professional beauty line of styling products, tools and accessories.


“Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” says Basim Shami, CEO of Farouk Systems, Inc. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company’s commitment to offer superior-quality professional products.”



The line, which will be available in spring 2015, aims to provide high-quality products at an affordable price point. The products include Black Seed Dry Oil, Smooth Styler Blow Dry Cream, Twirl Me Curl Defining Cream-Gel, Take 2 Dry Shampoo, Take 2 Dry Conditioner, K-Body Volume Foam and Pure Glitz Hair Spray.



The line also includes styling brushes: a Boar & Nylon Paddle Brush, Metal Pin Paddle Brush, Large Round Brush, Medium Round Brush and Back Comb. The collection rounds out with three heat-styling tools: a 1-inch flatiron, 3-in-1 Hairstyling Iron and Premium Finish Hair Dryer.


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R+Co Dreamhouse Creates Fresh-from-the-Beach Waves


R+Co Dreamhouse Creates Fresh-from-the-Beach Waves


The perfect recipe for summer hair? Effortless texture with a fresh-from-the-beach vibe. The secret sauce for just that is Dreamhouse from R+Co in collaboration with celebrity stylist Ashley Stricher. The multitasking mist moisturizes, protects hair from the elements, helps enhance color, and accentuates natural waves.

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