Red haircolor is notorious for being hard to achieve and maintain. In answer to that age-old predicament, Matrix is launching SoColor & Color Sync High Impact Reds for sophisticated, high-fashion red haircolor that has true-to-tone longevity.
The secret is Matrix’s PR6 technology, which uses a six-sided molecular structure that reduces interference from background tones to produce clearer, more vivid color. New SoColor shades include 4RV+, 6RV+, 5RR+ and 6RR+, and Color Sync demipermanents are 4RV+ and 6RV+.
For more info, visit matrix.com.
