The Defining Styling Potion from ECRU New York’s Curl Perfect collection is a medium hold styling cream-gel used to transform, define and control curls. Formulated with a unique hydrating blend of mango butter, avocado oil and glycerin to increase curl memory for defined styles that last all day.
As a multi-functional medium hold styling cream, Defining Styling Potion shapes and defines curls and waves without crunch. It increases curl memory for perfect long-lasting, touchable curls. It also balances moisture, controls frizz, and resists humidity, while smoothing ends.
To use, evenly distribute through clean, damp hair, scrunching upwards from ends to roots. Air dry or heat style with diffuser.
For more information, visit ecrunewyork.com.
For reprint and licensing requests for this article, Click here.