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Hilaria Baldwin Unveils Aveda Sustainability Installation in NYC

by MODERN Staff | April 3, 2019
l-to-r: Aveda Global General Manager Barbara De Laere with Hilaria Baldwin, unveiling Aveda sustainability installation at FIT in New York City
l-to-r: Aveda Global General Manager Barbara De Laere with Hilaria Baldwin, unveiling Aveda sustainability installation at FIT in New York City

On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.

 The outside of the installation was made from 14,000 Aveda bottles, which were originally created from post consumer recycled materials (i.e. milk jugs, soda bottles etc). These bottles lived a second life as Aveda hair and body care packaging before serving a third purpose -- as art -- in celebration of the 13th annual Sustainable Business and Design Conference at FIT.

 Following the Conference, the installation will be given a fourth life: select pieces will be on permanent display within Aveda’s headquarters, and the rest will be donated to New York non-profit Teaching Beyond the Square, which collects recycled goods to turn them into children’s learning, creative expression and art materials.

 The installation will be on display until Monday, April 8 2019.

 For more information on Aveda’s sustainability efforts, please visit Aveda.com/sustainablefuture

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