All things professional beauty were under one roof at the Orange County Convention Center, June 1-3, 2019 for Premiere Orlando. Premiere gave 60,213 beauty professionals from all 50 states and countries worldwide the education and tools needed to succeed.
The 7.3 acre exhibit floor featured more than 850 exhibitors with some of the biggest industry names, including RUSK, Farouk, JOICO, Matrix, Redken 5th Avenue NYC, American Crew, Pureology, Amika, Reuzel, BabylissPro, Aquage, Brazilian Professionals, Sally Beauty and Ulta Beauty. The companies hosted live demonstrations, announced product launches and featured celebrity artists in nearly ever corner on Sunday and Monday.
In the Nail World section, nail artists were able to get the latest high fashion trends from brands like CND, Young Nails, LeChat, Voesh New York, Nail Labo, KUPA Incorporated, Gelish, Joya Mia and Light Elegence.
In another part of the exhibit floor, the Premiere DAYSPA section served as an educational playground for estheticians, massage therapists and makeup artists with companies such as Satin Smooth, Eminence, GlyMed Plus, Revitalash, Farm House Fresh, Evalash Beauty, Morphe, Pinnacle Cosmetics, Footlogix, Eva’s Esthetics and Repechage, who were offering the latest products, equipment and treatments to improve their skills and business.
Aside from the exhibit floor, Premiere was all about education. This year, more than 650 classes were offered during the three-day event. Lala Chihaia gave tips on innovative bridal techniques, Chrystofer Benson made his first debut on Main Stage with his CBC Creative and Collaboration teams as they merged a visual artistic presentation with reality to showcase techniques in color, cutting and styling. Attendees were also able to learn the latest in industry and style trends from some of the biggest names: Jamie Wiley, Ashley Hofstrand, Michelle Patton & Emily Aldress – Pureology, Sam Villa, Chris Baran, Lori Zabel & Justin Isaac –Redken 5th Avenue NYC, Pulp Riot Artistic Team, Larisa Love, Richard Mannah, Ricardo Santiago & Cherry Petenbrink – JOICO, Phoenix Thomson, Paul Wilson & Mike Sharkey – American Crew, Stephanie Brinkerhoff & Cassie Siskovic – Kenra, Sofie Pok, Carlos Estrella, Joshua Hawkins & Frank Soto – Barberology, the ULTA Beauty Pro Team and Guy Tang.
Self-expression through hair color continues to be popular, and this year’s Hair Color Stage presentations packed in some of the most influential colorists of the industry to provide stylists with the latest techniques and trends to help them turn their clients’ hair into masterpieces. Audiences watched the innovation that JOICO, Pravana and B3 Brazilian Bond Builder brought to the stage. Also welcomed this year were companies like Sunlights Balayage, Aloxxi, the CosmoProf Beauty Team, the ULTA Beauty Artistic Team and the Unicorn Tribe. Redken 5th Avenue, Matrix, Patric Bradley, Shelley Gregory and Cassandra McGlaughlin also presented.
This year, Premiere Orlando collaborated with Mark Bustos and FACT, Foster Adoptive CaregiverTeam, Inc (a 501c3 organization) to give back and provide free haircuts to local Central Florida foster kids and their families. Premiere Orlando was able to provide more than 180 individuals with haircuts by stylists and barbers like Keon Washington, Sascha Breuer, Terrence Manning, Nikki Trowbridge and more.
In addition to the Change the World Through the Art of Compassion event, Premiere Orlando added a whole new section of education dedicated to Community Outreach featuring Cut Out Domestic Abuse (presented by
Cut It Out featuring Lillie Wiggins), How to Use Hairdressing Skills for Good (presented by The Kind Cut featuring Sascha Breur), The Opioid Epidemic: How to React and Help (presented by Awaken Your Beautiful featuring Lucinda Crowe-Layne) and Reach Out (presented by Dave Diggs Barber Academy featuring Vice Cutter).
And of course, Premiere Orlando hosted competitions where hundreds showcased their talents. Cosmetologists, barbers, makeup artists and nail technicians competed for cash prizes and well-deserved recognition. This year’s competitions included a brand-new section – Nailympia. Other competitions included, hair, styling, men's grooming, makeup and teams.
Save the date:
Premiere Orlando 2020 will take place from May 30 to June 1, 2020.
For reprint and licensing requests for this article, Click here.
media brand