Curly girls turn to Alisha Rodrigues to help them embrace and love their natural texture. With careful consultations, cuts, and color work, Alisha transforms a head of unruly curls to a style that rules. 

Alisha Rodrigues


East Providence, Rhode Island

Specialty: Curly, natural hair

Top-performing post: A girl’s reaction to her hair cut in the mirror and video of me using curl formers on my aunt.

I follow: @leysahairandmakeup, @shaiamiel, @curlyworldllc, @guytang, @hairbynoora

Favorite apps: PicStitch, Facetune, SquareFit and iMovie

Pro tip: Post in threes, make sure they are clean and they pop. Eye catching images get more follows.  All-time favorite product: Deva Curl. I’ve been using it for over 10 years and I use it every day on my clients.

Hidden talent: I can braid, and that’s what got me in this industry. I used to braid at home and in and out of barbershops to put gas in my car in high school.

My audience follows me because: My audience loves my before and after pics and my transformations I do with curly hair.

How social media changed my life: I literally run my business through it. My dreams realized and all the good things that have happened to me—all my clients, my business, all the companies that reach out to me or show me love or the companies that I work for—wouldn’t have happened if it weren’t for social media.



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