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Kat Chase’s “before and afters” show real-time salon work and showcase her very real color chops. We love that she is upfront about the time and attention required to create these makeovers.

Kat Chase

@kat_chase_

Educe Salon, Orlando, Florida

Specialty: Balayage, textured cuts, vibrant colors

Top-performing post: My most engaged post was when I did a side-by-side of a real blonde I created next to a filtered version of the same hair. I was talking about how a lot of what people see might be filtered, and it’s important to have realistic expectations. People seem to love honest posts because it’s being real and relatable. I was shocked how well this post did!

Favorite apps: I love Facetune to clean up a picture (editing the background or fixing a pimple). I love Moldiv to make a side by sides, and I love Splice for video making. It’s very user-friendly.

I follow: @larissadoll, @erin.mills, @minkimcolorist, @rebeccataylorhair, @paintedhair

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Pro tip: Lighting is everything! I like to stand by a window to get the perfect lighting. Too much sun makes the hair look bad and too dark doesn’t do the color justice. Also, a clean background.

Hidden talent: I love doing under cuts and really alternative hair cuts, but most of my clients have long, pretty hair.

Fun fact: I can oil paint when I commit to it.

My audience follows me because: I love to engage with my followers, and I love to have fun! I try to show my personality, so it’s not just a boring, redundant hair page.

How social media changed my life: Since MySpace times, I have been posting hair pictures and getting my work out there. I have built up an amazing clientele by posting all the types of work I can do and attracting people looking for that.

My first @modernsalon feature: The first time I was featured on MODERN SALON, I cried! You did a “how-to” on removing bands of color on a blonde. I have been featured on your website three times now and on your Instagram and Facebook a few times, too. It keeps me motivated to be better every day.