Twice each year, MODERN SALON hosts our ARTIST SESSION photoshoot workshop in New York City. Along with a team of on-set experts, MODERN’s Beauty and Fashion Director Maggie Mulhern educates salon professionals on the ins and outs of how to conduct an editorial photoshoot, maximize those photographs and get published.
To celebrate the talent within MODERN’s Artist Connective family of stylists, we invited 16 artists to join us for a twist on the traditional workshop with two days of inspiration, education and creative collaboration showing off their signature techniques at our Artist Session: Influencer Series.
Hosted at the stunning Eva Scrivo Salon in the flatiron district of New York City, the salon was full of support and collaborative love. Eight influential colorists were paired with eight influential stylists to create a cover-worthy look.
On day one, guest speakers demonstrated how they expand their influence and strengthen their communities using their respective platforms. Among others, Mark Bustos (@markbustos) shared his philosophy of “be awesome to somebody,” and salon owner and brand ambassador Jon Reyman (@jonreymanhair) shared how to get on a Fashion Week team and connect with pro beauty brands.
On day two, MODERN’s photoshoot team of experts, including award-winning photographer Roberto Ligresti and NAHA Makeup Artist of the Year David Maderich, united to bring each team’s vision to life and to show how their work can transcend Instagram.
THANKS TO OUR SPONSORS
As the wet line sponsor, KMS provided artists with its line of signature styling products including texturizers, blow dry sprays, smoothing lotions and multitaskers, in addition to KMS Style Color temporary color sprays. Great Lengths provided each guest with GL Tapes tape-in extensions to be customized as needed. Ulta Beauty gifted each attendee with a gift card, complimentary in-store touch-ups, and Nick Stenson’s Curious Brushes to be used on set.
Popping in a few extensions is a great way to build your ticket while providing a valuable service that is different than what your guest is used to. In this video tutorial, Ulta Beauty Design Team member Justin Toves-Vincilione demos how to create a stormy-striped look using products from Ulta, Matrix and T3.
Nadria Brown is a Florida-based curl specialist who educates both her clients and fellow stylists on tips and tricks for maintaining and ehancing their natural texture. Brown reaches for products from DevaCurl to help her achieve the results her clients desire.
When it comes to the perfect product for upstyles, the powers of volume, grip and hold are musts. Artist Haley Garber uses Aloxxi's Bombshell all-in-one styler when creating her beautiful braids and updos.
As one of Chicago’s top eco-friendly, sustainable + cruelty-free salon space, BOSS HAIR GROUP presents their Evolution Model Collection. This photoshoot showcases the hairstyling progression of one model with three different on trend looks, going from long to short.
In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.
When looking to add fullness and volume to her braided styles, artist Alison Valsamis (@braidedandblonde) uses extensions. In this video tutorial, Valsamis incorporated Great Lengths' GL Tapes to give this 3D pull-through braid extra depth.
Smooth, sleek finishes are a signature staple for Ohio-based stylist Caralee Pridemore. The bridal specialist is able to create intricate and detailed updos that still have an air of elegance and uniformity.
Pridemore knows the perfect updo starts with the right foundation. She told MODERN that her recent tool must-have when creating her looks is the new Olivia Garden Ceramic + Ion Professional Flat Iron.