Right now your school-age clients are looking for the perfect backpack, the perfect dorm room décor and the perfect class schedule (not too early, not too tough.) Where do you come in? With lash extensions, you can offer the perfect solution for busy students who want to look good, even though they have no time whatsoever to primp. “My college-bound clients will soon be consumed by classes, studying, gym time and partying,” says NovaLash Brand Ambassador Nikki Melillo @letstalkmakeupstudio. “They don’t have time to do makeup, so getting NovaLash American Volume lash extensions is the perfect cosmetic cheat.” NovaLash Brand Ambassador Bianca Betancourt @purblissspa agrees. “Lashes are an easy way for students, and teachers, to feel their best throughout the school year.” Here are back-to-school lash business tips, courtesy of Nikki and Bianca.
No Time, No Problem
Your client may not be able to spend a minute on makeup before her first class of the morning, but your lash extensions have her covered. Lashes make every face look “done” regardless of whether the client has time for cosmetic application. “When my clients wake up in the morning, they look in the mirror and feel confident because we enhance their natural beauty,” says Bianca. “And when you think about it, confidence can take them one step closer to acing a test or a presentation or sorority pledge.”
Maintenance is Minimal
Students may worry they will be slaves to lash upkeep, but that’s not the case says Bianca. “If my client is going away to school, I do a super full lash application. Thanks to the excellent retention ability of the NovaLash adhesive, clients can easily go a month between refills if they take care of their lashes. If they can’t come back to my studio, I will find a NovaLash technician in their area for their monthly refills—or they can do a search on the NovaLash website.”
After Care is Self-Care
Clean lashes are happy lashes, says Nikki, and the NovaLash cleanLASH pads used to remove makeup and cleanse and condition lashes make lash care easy and eyes feeling great. “cleanLASH pads prolong the life of extensions,” Nikki explains, “and leave eyes that are weary from long study sessions feeling fresh and clean.”
No Lashes with Glasses is a Myth
In fact, says Nikki, lash extensions are an excellent way to make eyes pop behind a pair of spectacles! “Those beautiful, mascara-free butterflies show up behind any lenses,” she says.
For more information, visit novalash.com