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Here's What It Takes to Be an Award-Winning #LadyBoss

An entrepreneur and innovator, Alicia Grande talks about how she knew she had gold when she discovered her lash serum and how she never lost faith.

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Back to School Lash How-Tos

Many lash experts count students among their clientele, including Betancourt and NovaLash Brand Ambassador Nikki Melillo @letstalkmakeupstudio. Here they share three how-tos that save their clients from daily, mad-dash headaches.

The Back-To-School Service Every Client Needs

With lash extensions, you can offer the perfect solution for busy students who want to look good, even though they have no time whatsoever to primp.

Quiz: Do You Speak Lash? The Royal Edition

What is London Volume? You don’t have to speak the Queen’s English to understand. Before you begin, test yourself on all things London Volume. Complete the quiz and you could win a free NovaLash London Volume Class, valued at more than $2,000!

NovaLash Awarded the Better Business Bureau's 2019 Award of Distinction

This marks the fifth consecutive year the company has been recognized with this award.

Take your Lashes to the Next Level with NovaLash London Volume

The new lash extensions are designed to give more natural volume and last a record four to five weeks between appointments.

Take Lashes to the Next Level With NovaLash London Volume autoFAN mix camellia

The new fans contain multiple lengths to reduce application time and can be incorporated with American Volume and novaMINX sets.

Go for Gold this July Fourth with NovaLash

Create all-American lashes while mixing up the traditional red, white and blue colors this Fourth of July.

Get Bold Lashes with GrandeDRAMA Intense Thickening Mascara

Grande Cosmetics' new product is complete with castor oil.

Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.