Christina Nesse (@thefierceblonde) of Philys Cuts Beauty Salon and Barber Shop, Brick Township, NJ, says “This client came to me after an entire year of regrowth!! A natural level 7 with yellow ends. She wanted to be platinum so that’s exactly what she got!!”
Here Nesse shares the details using all Joico products:
STEP 1: Prep hair with Joico Defy Damage.
STEP 2: Applied Joico Blonde Life Powder with 20 volume at her roots. Process for 25 minutes and then shampoo and condition using Joico Defy Damage.
STEP 3: Re-apply Joico Blonde Life Powder with 20 volume 1/2 inch from the root and process for another 1/2 hour and then run lightener through the ends for five minutes.
STEP 4: Wash and condition with Joico Defy Damage and tone using Joico Lumishine DD Creme 1/2 8SB 1/2 10SB with 5 volume, equal parts for 10 minutes.
STEP 5: Wash with Joico Defy Damage Shampoo and seal using Defy Damage Pro series 2.Process for 5 minutes.
PRO TIP: “Tip when I do platinum blonde, I prefer always first putting the lightener on the root because that is always the first to lift (due to the heat from scalp). When that lifts to a level 9/10, I wash and re-apply, leaving out the root so that I can avoid damage to create the perfect canvas to match the mid shaft and ends to in order to achieve the perfect platinum.”
For reprint and licensing requests for this article, Click here.