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Gentlemen Prefer Blonde: Formula and Steps

From brunette to platinum in one session.

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Teasylights, Babylights and Foilyage For a Platinum Finish

This client wanted to be platinum. See how her new colorist used a combination of foilyage, teasylights and babylights to accomplish that goal.

Lilac for Spring: A Redken Formula

It's perfect for a spring fling with creative color.

The Platinum Card Lightening Technique That's Behind Beautiful Blondes

Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!

COLOR HOW-TO: From Blonde to Beyond by @chadkenyon

Redken (with Olaplex incorporated, always) formulas plus some bang action changed-up this look in a bright and beautiful way.

Color How-To: Pearl Perfection

Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

Platinum Blonde Bob with Baby Blue Tips

Serena Loren's color work is stunning and she charted this journey, phase by phase.  Get her how-to here!

Season Swede: Frosty Hair Collection Featuring Keune Color

The inspiration behind this Season Swede collection by Chicago artist John Blue @colorbyblue and his Boss Hair Group team is simplistic and cozy.

11 Hour Platinum Transformation

Colorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.

The $1,000 Color Correction: 9 Hours, 15 Bowls of Lightener and More Than 120 Foils

Do you follow Jamie Dana on Instagram or YouTube? Just wait until you see how she achieved this transformation!