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The Cold Truth About Creating a "Nordic Blonde"

When your client wants to be platinum but they have used dark brown box dye and then bleached their hair--five times--to remove it, the struggle is real. But here's what you can do to overcome and level up.

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MAKEOVER: The Importance Of Proper Toning

Tia Lambourn uses photographs to demonstrate the importance of toning. Get the details for this makeover here.

This Silver Stunner was Created Using a Toning Shampoo

Gone are the days where silver hair is something to hide; now, it's not only embraced, but it's also requested! Clients of all ages are seeing the benefits of shiny, healthy hair with a silver hue, and artists such as Leigha Lane turn to Milk_Shake to make their clients' dreams a reality.

Gentlemen Prefer Blonde: Formula and Steps

From brunette to platinum in one session.

Teasylights, Babylights and Foilyage For a Platinum Finish

This client wanted to be platinum. See how her new colorist used a combination of foilyage, teasylights and babylights to accomplish that goal.

Lilac for Spring: A Redken Formula

It's perfect for a spring fling with creative color.

The Platinum Card Lightening Technique That's Behind Beautiful Blondes

Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!

COLOR HOW-TO: From Blonde to Beyond by @chadkenyon

Redken (with Olaplex incorporated, always) formulas plus some bang action changed-up this look in a bright and beautiful way.

Color How-To: Pearl Perfection

Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

Platinum Blonde Bob with Baby Blue Tips

Serena Loren's color work is stunning and she charted this journey, phase by phase.  Get her how-to here!