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platinum

Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

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Color Correction: Yellow and Banded to Ice Queen

This client was anxious to get back to her signature platinum. The process involved pre-appointment treatments, and careful color work throughout.

Platinum is a Lifestyle

And it begins with the consultation. Video of the steps, plus suggestions for getting a full hair history from your client.

Global Platinum Bleach Out

Anthony Marmiani (@AnthonySlays) says guest Sam “came to me with hopes of being a platinum blonde global bleach out." It took work and sensitive formulation, but mission accomplished.

Broken and Banded To Hot Blonde

This client found her new colorist (one of MODERN's faves) on Pinterest. Learn more about this color correction and how her new colorist fixed the banding while maintaining the integrity of the hair - all while bringing her to a dimensional platinum.

COLOR CORRECTION: Babylights, Balayage and Slices For The Win

Abigail Myers says, “My client’s goal was to be an icy yet natural blonde with a soft root shadow and a contrasting money piece." A correction was also needed. After some babylights, slices and balayage, mission accomplished.

Platinum Card Rescue For A Bad Home "Bleach Job"

This client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.

MAKEOVER: Babylights and Balayage To the Rescue

“This was my clients first time in my chair,” Andreana Nunez (@Dreeanaloveee), Agence Salon, San Dimas, CA., says. “She was ready for a change and believed I could make her hair dreams come true." Details here.

THE FIX: From Too Warm To Icy Hot

Get the details for this makeover, after the client - in an effort to save money - went to a friend to add some "warmth."

The Formula and Colorist Behind Jane Fonda’s Silver Makeover Seen at the Oscars

See the full step by step for Jane Fonda's white silver makeover debuted at the Academy Awards by gray master colorist Jack Martin.

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