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Ever wonder what a press/influencer product launch looks like? Conair's "Leandro Limited" Collection was introduced last night in NYC to the professional and consumer worlds at the Gramercy Park Rooftop Terrace.

 The highlight of the evening was a demo by top stylist Cash Lawless. who created a fresh look on model Nina Agdal while using an assortment of the brushes, clips, appliances and specialty items in the line (all available at Ulta Beauty.)

Check out this video and see how Lawless uses his favorite items in the collection to create soft, cascading curls and a beautiful finish:

Lawless then demos the Parting Tool, a big hit of the night: