SOOTHE (, a leading on-demand wellness company which delivers licensed, insured and background-checked massage therapists to homes and offices in 73 markets in five countries, announces the appointment of John Ellis as Chief Executive Officer effective immediately.  

Ellis joins Soothe from Beachbody, where he was previously Group Vice President of Content and Commerce, overseeing product management, growth marketing, and e-commerce operations for their digital subscription offering. 

“John is the right person to lead the next phase of Soothe’s growth,” says Soothe Chairman of the Board, Steve Pogorzelski. “His leadership style combined with his knowledge of the wellness space and extensive experience in market strategy, product development, and operations, make him the perfect fit for Soothe.”

“I’m really pleased and honored to join Soothe at a pivotal time when people are beginning to realize the importance of integrating wellness programs into their lifestyle, and how having an ongoing wellness regimen that includes massage can contribute to improvements in physical and mental health,” says Ellis. “Soothe makes it incredibly easy for people to incorporate massage into their hectic schedules, and businesses are choosing Soothe to deliver wellness services of the highest quality and value because of the reduced stress and efficiency they see from their employees.” 

Prior to Beachbody, Ellis founded two successful digital e-commerce startups and held executive and senior management positions at leading consumer brands like Yahoo!, Earthlink, and Kinko’s. 

Soothe lets users schedule a same-day massage in the privacy of their home. It also offers workplace massage through its corporate wellness program, Soothe At Work. All professionals are thoroughly vetted through Soothe’s Trust & Safety team, which ensures safety, transparency, and trust so that clients and therapists remain protected and safe throughout their massage experience. Soothe currently serves 73 markets across the United States, Canada, United Kingdom, Ireland, and Australia. For more information, visit  

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