New Collection from Sexy Hair Celebrates Artistry, Boosts Business Recovery

A sleek, streamlined set of seven products, the new Sexy Hair artistrypro collection had been in the works long before launching last month but the timing of a small footprint, intermixable product assortment is good.  Today, as stylists return to work and salons open their doors, less is more—fewer products to fuss with means lower touch, while a line that can only be purchased through your stylist, means more options when it comes to retail.

Designed in collaboration with the Sexy Hair Visionary Team, artists chosen for their stellar styling and unique skill set, the artistrypro line VIP Loyalty Program will help hairdressers hit reset on their business. The program helps stylists earn rewards towards back bar, station support, merchandising, tools and education.

“Because this line is completely different than what we’ve done in the past, we wanted to launch a loyalty program that allowed access to our VIP page, with content directed at the stylist,” explains Stephanie Polansky, global director of education and shows, Sexy Hair. “While the hair you’ll see created for our core brands is very commercial, artistrypro is geared to the professional hairdresser, and the imagery is more avantgarde and pushes the limit.  Our VIP page speaks to the stylist and houses special content specifically for the artistrypro community.”

This VIP portal offers video how-tos, business-building information, and much more.  There is also COVID-19-related content, with suggestions for operating under new guidelines and for how to reopen, successfully.

“We know that stylists need help to get back on their feet and they shouldn’t hesitate to recommend products to their clients; it’s our job to educate them and help them have the best hair possible, at home," Polansky says.

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The products were developed to meet every styling need when mixed and cocktailed. Clean Palette Shampoo and Base Coat Conditioner were created to work for any hair type so backbar setup is easy. Avant-Guard Heat Protection & Finishing Spray looks to be the hero of the line, offering four things in one—thermal and heat protection, hold, and finishing shine. 

The rest of the line consists of:

Cutting Edge Light Weight Primer Conditioner

• Infused with amino acids to help add moisture, shine and color longevity, this formula smooths strands for an easy, glide through blowout experience.

Construct Root Lift Spray

• This non-aerosol root lift spray provides long-lasting volume and frizz control.

Tactile Dry Texture Spray

• Provides added texture for up to 24 hours and buildable volume.

Remodel Dry Shampoo

• Oil absorbing formula provides texture with transparent application.

Club AP (artistrypro)

ARTIST LEVEL $500 - $999/Quarter

• 2 Liters: AP Shampoo/Conditioner
• 6 Travel Size Products
• Marketing Collateral
• Access to exclusive education content on artistryprovip.com
• 1 artistrypro messenger bag
• Listed on Salon Locator

CREATOR LEVEL $1000 - $1499/Quarter

• 4 Liters: AP Shampoo (2)/Conditioner (2)
• 4 Station products (assorted)
• Pre-sampling of new AP launches
• Marketing Collateral
• 1 artistrypro messenger bag
• 1 Sexy Hair Soft Lock Hair Dryer
• Listed on Salon Locator
• Access to exclusive education content on artistryprovip.com

EXPERT LEVEL $1500+/Quarter

• 6 Liters: AP Shampoo (3)/Conditioner (3)
• 12 Assorted AP Station products
• Pre-sampling of new AP launches
• 24 Mini Sexy Hair Spray and Play
• Marketing Collateral
• 1 Sexy Hair Soft Lock Hair Dryer
• Access to exclusive education content on artistryprovip.com
• Listed on Salon Locator

MASTER LEVEL $7500/Year

• In addition to your quarterly bonuses, earn FREE education with purchases over $7500. Receive a customized hands-in class in your salon.
• Access to exclusive education content on artistryprovip.com
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Learn more about artistrypro and the Club artistrypro.