“ PureForm
Methodology
looks at hair as
a fabric—and
we cut according
to the way that
fabric is colored.
It’s all about
cutting for the
color.”
—Ruth Roche
Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
Ruth Roche, Pureology Colour
Ambassador and owner of RARE
in New York City, uses the new
PureForm Methodology, a guide
on how to cut color-treated
hair, on these models.
A new
Pureology product line launching
this month accompanies the
cutting techniques. Get the details
at pureology.com.
Cotton camisole, silk skirt, mohair
sweater and corsage by Paul Smith.
Hair: Ruth Roche with Jay Palaniuk, PureArtist
Photography: Roberto Ligresti
Make-up: David Maderich, davidmaderich.com
Fashion styling: David Widjaja
Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
“ PureForm
Methodology
looks at hair as
a fabric—and
we cut according
to the way that
fabric is colored.
It’s all about
cutting for the
color.”
—Ruth Roche
Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
Ruth Roche, Pureology Colour
Ambassador and owner of RARE
in New York City, uses the new
PureForm Methodology, a guide
on how to cut color-treated
hair, on these models.
A new
Pureology product line launching
this month accompanies the
cutting techniques. Get the details
at pureology.com.
Cotton camisole, silk skirt, mohair
sweater and corsage by Paul Smith.
Hair: Ruth Roche with Jay Palaniuk, PureArtist
Photography: Roberto Ligresti
Make-up: David Maderich, davidmaderich.com
Fashion styling: David Widjaja
Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
Related:
Shade and Design (hair collection)
Clean Lines (step-by-step)
Shade and Design Cut (step-by-step)
Shade and Design (hair collection)
Clean Lines (step-by-step)
Shade and Design Cut (step-by-step)
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