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What to Expect at Cosmoprof Worldwide Bologna 2018

Anne Moratto | January 17, 2018 | 8:21 AM

 Cosmoprof Worldwide Bologna 2018 offers live demonstrations of the latest products and networking with leading companies and an  important overall event for the beauty universe. From March 15-18, 2018,  open doors for all those working in retail, perfumery and cosmetics, green and natural segment and for international pavilions, in conjunction with Cosmopack; from March 16-19, 2018,  the areas of interest for the professional channel - hair, nail and aesthetics & spa - will be available for guests, together with country pavilions of China and Taiwan.

COSMO|HAIR & NAIL & BEAUTY SALON 

Featuring product companies for the hair, nails and aesthetics sectors, exhibitors in equipment for beauty centers and spas, specialists in accessories and furnishings, together with the national pavilions of China and Taiwan: a tailor-made path for professionals working in beauty centers, spas and hairdressing salons, with ad hoc initiatives to present product news and trends. Thanks to the International Buyer Program, buyers and distributors for the professional channel will have the chance to discover new products and meet leading companies.

For the hair sector, the Hair Ring stage hosts young talents thanks to the collaboration with Camera Italiana dell'Acconciatura.  On Friday 16th there will also be the finalists of the Best Young prize organized together with Camera Italiana dell'Acconciatura during On Hair Autumn edition in November, which will present their creations to an international audience.

The United Barbers Show is put together via a collaboration with Sen Martin and Barber Mind. The 16 and 17th offer  in-depth analysis and business meetings, while the 18th and 19th offer shows dedicated to male hairstyle and shaving are scheduled on the catwalk.

On March 18, 19, Cosmoprof offers a calendar of live demonstrations, Cosmoprof On Stage, created in collaboration with Esthetiworld by Cosmoprof. As part of the program, massage techniques following the latest trends, such as the Linfo + Detox Massage presented by Manuela Ravasio and the Bioenergetic Massage + Meditation with Salvatore Leone. Makeup artist Rossano De Cesaris, with red carpet looks, and Lashdream, with Eye Love You will put the focus on face and eyes.

There will also be discussion of dermopigmentation and its use for aesthetics and reconstructive corrective purposes, in collaboration with Claudia Magnani and Atec Italia, and the "art of wearing yourself", a guide to the correct use of colors to increase self-confidence.

Nail Education Bologna, organized by Eva Burai of Nail Over on March 19, focuses on the most fashionable nail art techniques, continuing a journey started in October during Esthetiworld by Cosmoprof.

SPA SYMPOSIUM

Cosmoprof Worldwide Bologna brings the world of international spas in Bologna for the second edition of the Spa Symposium. On Friday 16th and Saturday 17th March 2018, international experts in the sector, trend setters and the most influential trade magazines will present topics of interest for operators in the spa and wellness centers and for specialized companies, with a focus on the main markets. With the collaboration of ISPA - International Spa Association, representatives of the most important spa chains will analyze the state of the market in the United States and the most appropriate marketing strategies; thanks to the support of Asia Spa Magazine and European Spa Magazine, the trends of the European market and the development of the sector in African countries and in South East Asia will be analyzed.

New at Cosmoprof Worldwide Bologna 2018, EffettoVIOLA, a new therapy to help prevent anxiety and stress via brainwave activity, will be presented with the collaboration of Fonoprint and Warner Chappel.

The Italian market will be analyzed thanks to the collaboration of the Italian magazine Wellness Design and Sandro Baronti, SPA is wonderful.

JOB @ SPA at Cosmoprof Worldwide Bologna offers recruitment in the sector, selecting professionals with appropriate training for the spa world, creating new job opportunities. Sunday, March 18th, companies will be able to meet candidates, perform interviews and collect resumes. The initiative, born from an idea by Sandro Baronti - SPA has been developed in collaboration with the Italian magazine Wellness Design.

COSMOPROF AWARDS

To reward the most innovative products, Cosmoprof Awards involves companies from all the beauty sectors, in collaboration with the international trend agency BeautystreamsCosmoprof Awards will celebrate the best  products presented by exhibitors of the 2018 trade show, rewarding the most original creativity and the best performing marketing strategy for each specific market sector.

All exhibiting companies can apply for Cosmoprof Awards by submitting their projects no later than February 5, 2018 through the website www.cosmoprofawards.com

For further information, www.cosmoprof.com

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