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Breaking News: Ulta Beauty Announces Salon Leadership Changes, Signifying Its Continued Commitment to Beauty Services

February 8, 2018 | 4:52 PM
Ammon Carver and Nick Stenson take on expanded roles at Ulta Beauty.
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Mayura Kumar also has been promoted to senior director, services category management and strategy.
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Today, Ulta Beauty announced leadership moves within the salon team as part of the ongoing effort to elevate beauty services within the industry and provide exceptional guest experiences. These appointments demonstrate Ulta Beauty’s commitment to its associates and guests to grow the company’s beauty service area.

Nick Stenson has been promoted to vice president, salon services and trend.  Stenson joined Ulta Beauty in 2016 as chief artistic director, bringing an extensive background and strong credentials in the beauty industry. Stenson has brought his expertise and talent to both the artistry and salon business side of Ulta Beauty, strengthening the services culture through his collaborative leadership and dedication to developing his team. In his new role, Stenson will be responsible for driving the strategic direction of Ulta Beauty’s services business with the goal of expanding the portfolio of services, growing guest visits and retention, as well as increasing Ulta Beauty’s industry presence as leaders in trend and the artistic development of salon professionals. 

Ammon Carver will succeed Stenson as the new chief artistic director for Ulta Beauty. Carver joins Ulta Beauty from L’Anza Healing Haircare where he served and will continue to serve as creative director, while also representing L’Anza on the newly formed Ulta Beauty Pro Team. Carver’s prior experience includes 12 years as artistic director at Matrix, and many years as a successful stylist at highly-regarded New York City salons.  In his new role, Carver will be responsible for all artistic development for the services business including management of the pro hair team, trend development and influencing services strategy.

“We have a vision for how we continue to evolve and grow The Salon at Ulta Beauty which includes having the visionary leadership at the helm,” says Kecia Steelman, chief store operations officer for Ulta Beauty. “We are thrilled to have Nick and Ammon play an even greater role as we elevate our presence in the industry as a leader in artistry and education with the ultimate goal of continuing to delight our guests.”

“I am thrilled to have the opportunity to lead the acceleration of our service strategy,” says Stenson, vice president, salon services and trend for Ulta Beauty. “Ulta Beauty supports beauty professionals as they begin and as they grow their careers in our always dynamic industry.  Ammon and I have worked together for 15 years and share a commitment to artists supporting artists in education, trend development and beyond.  As part of the Ulta Beauty team, we truly have the opportunity to make a demonstrable difference not only for Ulta Beauty but the broader industry as well.”

Stenson also notes, that in addition to his new responsibilities, he will continue to prioritize his role as a hairdresser and a leader to all the beauty professionals within the Ulta Beauty network. He will continue to appear and collaborate with the Ulta Beauty Pro Team. 

In addition, Mayura Kumar, who joined Ulta Beauty in 2017, has been promoted to senior director, services category management and strategy. Including her current responsibility of managing partner relationships and digital strategy, Kumar will now oversee the corporate service operations team.  Kumar’s extensive background in digital transformation has been instrumental in streamlining the company’s services marketing strategy and will continue to be an asset in this new role.

About Ulta Beauty: Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and a premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store in 1990, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™.  The company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services.  Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program.  As of January 28, 2017, Ulta Beauty operates 974 retail stores across 48 states and the District of Columbia and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit


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