Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Wella: A History of Innovation for Colorists

Wella: A History of Innovation for Colorists

by Elizabeth Jakaitis

Who we areWella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world. First PersonWella North America ...

TIGI: High-Fashion Creative Color

TIGI: High-Fashion Creative Color

by Elizabeth Jakaitis

Who We AreTIGI’s Copyright Colour allows colorists to create an infinite number of shades from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed, even between permanent ...

Schwarzkopf Professional: The Heart of a Hairdresser

Schwarzkopf Professional: The Heart of a Hairdresser

by Elizabeth Jakaitis

Who We AreWith roots more than 115 years old, the products of Schwarzkopf Professional, a part of Henkel group, can be found in salons on every continent. The company currently holds 7,600 patents, each one a new milestone in haircare. With ...

Rusk: The Art of Hair

Rusk: The Art of Hair

by Elizabeth Jakaitis

Who We AreRusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in ...

Redken: Global Color Leaders

Redken: Global Color Leaders

by Elizabeth Jakaitis

Who We AreRedken Laboratories, founded in 1960, introduced the idea of protein reconditioning and created products that were able to condition hair internally and for the long-term rather than solely camouflage damage. Redken soon began to ...

Choose Beauty: Van Council

Choose Beauty: Van Council

by Elizabeth Jakaitis

Mastering the craft of hairdressing and owning a thriving business is only part of Van Council’s success story. The salon owner, just named the new fashion director of Intercoiffure America/Canada, has also been a lifelong competitor.In ...

How-To: Bond Girl

How-To: Bond Girl

by Elizabeth Jakaitis

Previously, salon professionals discussed bonds in relation to breaking them and reforming them—but never multiplying them or cross-linking them. Thanks to chemistry, hair anatomy expertise and the power of social media, addressing the ...

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