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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

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Oway Launches in the U.S.

Oway Launches in the U.S.

by Staff

The professional hair and skin care brand founded in Italy more than 70 years ago brings its culture of "agricosmetic" product development to the States.

Ready to raise your blonding game? Schwarzkopf Professional®  IGORA ROYAL® Highlifts is ready to...

Two New Client-Pleasing Blonde Transformations

by Staff

As a color pro, you’re always on the lookout for ways to upgrade your blondes. Schwarzkopf Professional® is ready to assist with two new blonde how-tos, featuring formulas and step-by-steps, both feature the upgraded IGORA ROYAL® Highlifts which create clean, clear, healthy results on warm and cool tones.

House of HairUWear: The Single-Source Provider

House of HairUWear: The Single-Source Provider

by Staff

As the parent company of some of the most recognized and respected brands in alternative hair—including Great Lengths, Raquel Welch, Hairdo, American Hairlines, among others—HairUWear serves as the single-source provider for salons, stylists and consumers. Explore how 50 years of passion, innovation and commitment to quality combine with superior customer service, education and bold marketing to cement HairUWear at the forefront of the fashion and beauty worlds.

Clean, clear and healthy blonde color are priorities for Abigail Bazzoli, and when she switched...

Why This Stylist Changed Her Color Line and Never Looked Back

by Staff

Change is hard and scary, and changing your color line is one of the hardest and scariest things you can do as a stylist. L.A. color and extension expert Abigail Bazzoli knew it wouldn’t be easy, but she was ready to kickstart her creativity and try something new. In a recent conversation, she shared the hows and whys of changing out her line and embracing Schwarzkopf Professional® IGORA VIBRANCE® hair color.

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