In this July issue of MODERN SALON, we collaborated with Aquage's Luis Alvarez to create a collection that celebrated generations and pushed the envelope, but also focused on the opportunities for the salon.
The client who wants to go gray has money to spend—and other beauty needs you can help fill. Pampering services, conditioning treatments, upgrading her retail regimen to help smooth coarse grays, or helping her grow out her hair to give her style versatility are services that will keep her loyal. (To see multiple looks that prove women with unpigmented hair can wear long hair, see page 106).
To succeed and thrive in the beauty business, you have to stay open to every opportunity. On page 56, see how one spa created a space for mothers and daughters to experience spa services together, stressing the importance of skincare early on.
And don't forget about thinning hair, another salon opportunity MODERN will be covering in depth next month. Our debut of HAIR+ will arrive with your August MODERN. It will focus on all aspects of thinning hair and related solutions designed to arm you with the information, tools and confidence you need to get involved in the hair-thinning conversation with clients—no matter their age or demographic.