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June 2021

June 2021

June 2021 Cover

Hands in Hair

When I first started with MODERN SALON, I had come from the beauty industry but had spent more time with makeup artists, estheticians, and manicurists than I had with hairdressers. The first time I was on a photo shoot, I remember hearing the photographer telling the stylist, “We want to see hands in hair.” That expression stuck with me, and I have recycled it a million times.  What should we focus on in an Instagram Live? Hands in hair! What should we see when filming a technical video?  Hands in hair!

Because of pandemic restrictions, we’ve had hands in mannequin hair—until recently. A return to in-person education and events has been made possible by a drop in Covid cases, increasing vaccination rates, and careful planning and preparation.

At a May event in Dallas, DreamCatchers had lots of hands in lots of hair, and the excitement was palpable. Their Battle of the Strands hair extension styling challenge (see page 12) brought together hair artists from across the country to work as a team, and MODERN SALON was on the ground, close to the action. “It was a such a welcome sight, having taken the proper precautions in advance, to see stylists back collaborating, laughing, and encouraging each other to push their creative boundaries IN-PERSON!” says Brian O’Rourke, President of Beauty, Health & Wellness, Bobit Business Media, parent company to MODERN SALON. “To be able to then celebrate that creativity and appreciate the resulting beauty of the work with a runway show was truly inspiring. Our industry is BACK and will be better than ever, thanks to events like this starting up again!”

Larger industry events are returning, as well.  Read about plans for America’s Beauty Show (ABS) in our MEMO section (see page 46) and get ready to celebrate “The Oscars of Hair” at the North American Hairstyling Awards (NAHA) on August 29, in Las Vegas.

Another new way to connect is in the Clubhouse Drop-In Audio App community.  At Club Modern Salon, beauty professionals can discover how to have a successful, thriving career. We bring salon pros together to learn from each other, hear from industry leading coaches, and to share their stories. Join us in the club!

So whether in-person or in a virtual space, hoping to be with you soon.

All the best,

Anne Moratto

Director of Content, MODERN SALON and NAILS

 

 

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