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Aveda Introduces New Full Spectrum Deep Hair Color Shades for High Lift, Vibrant Reds and True Blues

Elizabeth Jakaitis | April 12, 2016 | 9:41 AM

Aveda introduces new shades from Full Spectrum Deep Hair Color, featuring high lift, more vibrant reds, and true blues—designed specifically for coloring dark hair. To celebrate the launch of these new shades, Aveda is also launching a new hashtag inviting guests to share their new color at #LoveYourColor.

The three new shade extensions joining the Full Spectrum Deep Extra Lift and Deposit Crème Color line this spring are:

• 14Natural: Formulated to deliver our highest lift in the Natural Series—and is ½ to 1 level lighter than current 12N.

Light Blue/Blue Pure Tone: A true blue tone that achieves our coolest result while remaining on level.

Red Base: A red base that delivers our most intense, true, vibrant shade of red that resists fading (within Full Spectrum Deep).

Aveda Full Spectrum Deep Hair Color is a fade-resistant formula that provides a balance of lift and deposit for a naturally cool result and infuses the hair with incredible, healthy looking shine and conditioning with a signature blend of plant oils—castor, certified organic sunflower and jojoba. It allows for a more pleasant processing with an aroma of certified organic lavender.

#LOVEYOURCOLOR Inspired by the launch of these new shades Aveda will be inviting guests to not only share their gorgeous new color, but to also share what kind of colorful life they lead. Aveda Artists will also share their stories at #LoveYourColor.

For more information, visit aveda.com.