by Jamie Newman
Known for her beachy blonde color looks, Lo Wheeler is not only a colorist, but she's a salon owner and social-media maven. What catches our eye about her page is how she makes her clients a character in her color story, putting boho, sun-drenched beach waves in a scene you would imagine them in—on a wicker chair, in the midst of tropical greenery, or next to a cactus—all kissed by natural lighting.