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Topic: Ideas That Evoke

Expert Advice
Expert Advice

Another Instagram Update

Kelly Ehlers | May 4, 2016

Doesn’t it seem like every other week a social media platform is announcing a big change? You know what they say – out with the old, in with the new! This time around, it’s one of our faves, Instagram!Instead of posts showing ...

Industry News Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Industry News

Scoping Out Twitter

Kelly Ehlers | August 28, 2014

No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!

Industry News Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Industry News

Scaling YouTube

Kelly Ehlers | September 12, 2014

While sizing matters across all platforms, YouTube really is the visual king in the social world. Make sure you aren’t missing the mark when it comes to putting out the ‘crème de la crème’ of content.

Industry News Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Industry News

Introducing Instagram's New App: Hyperlapse

Kelly Ehlers | September 16, 2014

From street style to front row, we had a new favorite guest this year at NYFW! Hyperlapse, the latest app release from Instagram, was all the rage this season at New York Fashion Week and it is not hard to believe. Hyperlapse allows even the most amateur videographer to produce one of these cinematic clips. The user-friendly app available on iPhone and iPad easily records and converts your video to a time-lapse effect that is ‘Insta’ ready to post. We’re positive even the very novice among us can create the most flawless video.

Industry News Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Industry News

Shaping Pinterest Proportions

Kelly Ehlers | September 23, 2014

Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.

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