Aveda

Leadership Changes at Aveda

Dominique Conseil, Aveda Global Brand President, to retire and Barbara De Laere appointed Senior Vice President, Global General Manager, Aveda.

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FORMULA: Hot Steel

Get the formula for this amazing color design by Taylor Roberts.

Dramatic Makeover: From Gate Guard to Supermodel

Engaged to be married in October/November, this client was in need of a major makeover to prepare for her big day! You have to see the full transformation for yourself.

Beachy Keen Blonde: Natural Highlights and Texture

Gabie Vossler specializes in blonding in Honolulu, Hawaii.

Dimensional Ash, Blue and Violet Color from Aveda

The Aveda formula represents the delicate shades of ash, blue and silvery violet that sparkle when the sun hits falling snowflakes.

The Blonde Journey: Managing Expectations and Making Recommendations

Blonding expert Gabie Vossler constantly has clients coming in who haven't been properly consulted on how to maintain their blonde at home. Here's an example of how Vossler achieves the perfect blonde and helps her clients maintain it.

MAKEOVER: Faded Red To Rooty Dimensional Blonde

Allyssa Cox (@allyssaofbellavoi) of Bella Voi Hair Studio, Mountville, PA, had a fun and interesting challenge with this client. Here she shares the details for this dramatic makeover.

Healthy Hair & Hair-Loss Prevention Starts at the Scalp

What role does scalp condition play in healthy hair, what can stimulate hair growth, how can stylists help clients prevent hair loss before it starts, how can clients keep hair healthy and  how can stylists best recommend an at-home treatment plan for clients with thinning hair?

Aveda Formula: Blonde Meets Fire Red Balayage with a Blunt Texturized Bob

When formulating a red, why stop at just an all-over color? In this formula breakdown, Arsova Salon in Chicago takes a blunt texturized bob to the next level by creating a fire-y red balayage.

Three Steps To The Perfect Blonde

This makeover was created in 3 easy steps. How-to here.