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Tutorial Tuesday! Cooling Your Client's Balayage with Smokey Amethyst

Nothing feels better than a client walking out of the salon transformed with an awesome looking balayage! This client came in with 2-3 inches of new growth and tons of brassy color. To balance out the color, @texasbalayage cooled with Wella's Smokey Amethyst.

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Calypso: Copper and Red Hair Color Formula from Wella

The trend toward muted steels, beautiful neutrals and rich vibrant contrasts of copper red inspired this Wella waterfall of painted colors, which recalls a stormy sunset moving into peace.

Wella Professionals 2018 Trends Revealed at TrendVision 2017

Wella’s event in London revealed two hair trends for 2018 that celebrate diversity in color and inspiration.

Wella Announces 2017 Vidal Sassoon Scholarship Recipients

Since Wella established the scholarship program in 2013, the Beauty Changes Lives Foundation has awarded 100 Advanced scholarships to licensed hairstylists.

Meet Andreas Kurkowitz, Wella Professionals Global Colour Ambassador

Andreas Kurkowitz , owner of Andreas Kurkowitz Coloring Studio, Berlin, Germany, was recently named Wella Professionals Global Colour Ambassador. The artist behind the scenes for major designers including Calvin Klein, Givenchy, Louis Vuitton and Celine among others, is also known for his editorial and advertising campaigns and Vogue covers.

Larisa Love Shares Her Thoughts About Judging

Larisa Love offers her tip on how to win a competition. The artist just wrapped up judging Wella's International Trend Vision 2017 in London. In this short video she gives a great suggestion and an overview of the US finalists.

An Up Close and Fun Look At The ITVA 2017 Parade Of Nations

The ITVA 2017 Parade of Nations - one of the best ever. Look for your favorite team.

Winners of Wella Professionals International Trend Vision Awards Announced Live from London

The winners of the 2017 Wella Professionals International Trend Vision Awards were chosen from a global field of talented hairdressing competitors. The judges have named their favorites and they are...

5 Questions For Eugene Souleiman

Wella Global Creative Director of Care & Styling answers 5 questions about fashion week and life as a master stylist during a break from his ITVA 2017 duties.

Ready, Set, GOLD: Two Time Winner of Wella Trend Vision Heads to the International Competition

Katie Manselle will represent North America in the Color Vision category at the Wella Professionals International Trend Vision Awards in London on October 14. It's her second time to the global finals. We ask: what does it take to be a winner?