Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).
PRAVANA introduces an all-new additive option to expand stylists’ color palettes with the launch of VIVIDS Clear-Dilute. The latest addition to the collection allows colorists to lighten their VIVIDS shades without sacrificing vibrant tonality.
If you've taken the time to create it, help your client maintain it.
This 18 year-old client with virgin hair was up for some fun. Get the details for her new, colorful fringe.
The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.
The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!
This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.
Muted, antique rose hair color formula from Pravana artist Aspen Rae delivers a mocha rose effect.
Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.
Toucan Sam just had himself a glow up! See how Pravana educator Hannah Lovin was inspired by Froot Loops for this vibrant color look using 10 different color formulas.
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