Product Spotlight: CHI LAVA Tapered Wand

Do you know all the benefits of this new tapered wand from CHI?

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Are You Using Your Tapered Curling Wand Correctly?

There's a trick...do you know it?

Farouk Systems Announces New Leadership Role for Farouk Shami II

Continuing a family tradition of stewardship and service to the hairdresser, the grandson of Dr. Farouk Shami will be the new vice president of operations.

Dr. Farouk Shami Appointed Adviser for International Affairs

Founder of Farouk Systems, Dr. Shami has devoted much of his time to internatio nal peace efforts.

CHI and Esquire Men’s Grooming featured on THE LOOK: ALL STARS

CHI and Esquire Men’s Grooming are featured on THE LOOK: ALL STARS, a new TV series, and the Farouk family got together to celebrate.

Sleek Sophistication:  Demi Lovato at the 2018 Billboard Music Awards

This off-the-face style is confident and sexy. Here's how to achieve it.

CHI LAVA Pro Spin N Curl

Create glamorous bouncy curls or waves in seconds with the push of a button. Check it out and take it for a spin!

Here's Everything You Need to Know About the CHI LAVA Pro Spin N Curl

All your questions answered about the hottest tool in town.

VIDEO HOW-TO: The Season's Most Romantic Braid

Watch Farouk Artist Rocky Vitelli create this princess-worthy look!

Function and Fantasy

Tools shine for Modern Fairytale, a campaign from CosmoProf and MODERN SALON. Create displays to maximize retail opportunities, and use the tools during the service to show off the magic you make with the latest technology.

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