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CHI and Esquire Men’s Grooming featured on THE LOOK: ALL STARS

CHI and Esquire Men’s Grooming are featured on THE LOOK: ALL STARS, a new TV series, and the Farouk family got together to celebrate.

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Sleek Sophistication:  Demi Lovato at the 2018 Billboard Music Awards

This off-the-face style is confident and sexy. Here's how to achieve it.

CHI LAVA Pro Spin N Curl

Create glamorous bouncy curls or waves in seconds with the push of a button. Check it out and take it for a spin!

Here's Everything You Need to Know About the CHI LAVA Pro Spin N Curl

All your questions answered about the hottest tool in town.

VIDEO HOW-TO: The Season's Most Romantic Braid

Watch Farouk Artist Rocky Vitelli create this princess-worthy look!

Function and Fantasy

Tools shine for Modern Fairytale, a campaign from CosmoProf and MODERN SALON. Create displays to maximize retail opportunities, and use the tools during the service to show off the magic you make with the latest technology.

Genie and the Bottle

You’re the genie in this real-life tale! With your talents and the liquid tools from CosmoProf brands specially created for the Modern Fairytale campaign from CosmoProf and MODERN SALON, you can grant clients’ three wishes: healthy hair, on-trend style and at-home maintenance.

Royalty Braid

Farouk Systems details steps for creating an intricate braid as part of the Modern Fairytale campaign from CosmoProf and MODERN SALON.

HOW-TO: Embellish Your Festival Hair Styles With Zip-Ties

See how this ordinary item you use to bundle your electrical cords is now the hottest embellishment for festival-worthy hair!

The Festival Forecast: Soft Waves With a Chance of Messy Topknots

BioSilk Ambassador and Educator Ivan Rodriguez is a world-traveler who is completely at home on the festival scene. Here are the festival hairstyles he’s loving right now.