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Top 10 Beauty Brands in the US Right Now

According to research by Cosmetify, ColourPop is the number one beauty brand in the US. See the other brands that made the list.

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2021 NAHA Finalists: Makeup Artist of the Year

From runway, to film, to print - makeup has the ability to complete or transform an entire look, create a mood or define elegance. Through creative application, artistry, vision and technique, the NAHA Makeup Artist of the Year category honors the best makeup artists in the industry.

Holiday Beauty Gift Sets You & Your Clients Will Love

Prepare for the most wonderful time of the year with these beauty favorites.

Best Practice Guidelines for Makeup Artists During COVID-19

The Makeup Artist Sanitation Standard was created out of the desire to elevate makeup artists best practices and gives clarity and confidence through its instructional information.

Become a Brow Expert in Quarantine

Advice from Cosmetic Alchemy's brow diva, Diana Menendez.

When You’re Wearing a Mask, the Eyes Have It

We spent a little too much time admiring these beautiful examples of eye makeup this weekend.

Glam Express: The 15-Minute Makeup Fix

What do you do for the client needing to glam up for a red carpet event when she only has 15 minutes? Nikki La Rose shares her tips for making a client look beautiful and confident with just a few easy touches.

4 Reasons Lashes and Brows Continue to Trend Up

“It’s only going to get more popular.” Here's why consumers can’t get enough of lash and brow services.

Eyebrow Lamination: The 2020 Alternative to Microblading

Brow Lamination originated in Russia and launched to an American market last year.

Hollywood Beauty Awards Announce 2020 Honorees & Nominees

The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.