wella

Colorful Color Melt

Wesley Palmer (@wesdoeshair), co-owner of Against The Grain Salon, Houston, Texas, says "Turning hair into my art is my hobby." We LOVE this finish that he says he created without any set pattern, just visual placement. Here he ...

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Get the Formula: Smoky Amethyst

Stylist Christine McMillen was in for a surprise when she posted a before-and-after of client Peachie. The NYC-based stylist works at Pembley and has been updating Peachie's short 'do for a while now, but this look caught our eye for ...

TRANSFORMATION: Golden Box To Dimensional Ash Blonde

Alisha Jared (@alishajaredhairartistry) from Siren Salon in Vancouver says "My client came in unhappy with her existing color.  She had highlights that ended up too golden and decided to turn to box blonde to remedy them. Equally ...

COLOR CORRECTION: Brassy and Damaged To Frosty Perfection

Cathy Tran (@prostylistcathyt) of Corona, California, shares the details for this color correction going from mis-matched brass to frosty blonde.Step 1: Section hair into 4 star sections, working from the bottom up. Using balayage technique with ...

TRANSFORMATION: The Modern Touch

"Cristy wanted to keep her hair on the brunette side of the spectrum, but was tired of what she had been getting and came to us for a more modern style," says Alterna artist Brent Basore (@hair_by_brentandcarlyn) of Sherry Mesa ...

Jean-Claude Biguine and Wella Unveil Global Partnership

Wella, the Salon Professional Unit of Procter & Gamble, and Jean-Claude Biguine Group, a leading French premium salon chain, announced a new global partnership at a recent press conference at Biguine’s ...

TRANSFORMATION: Toned To A Rich, Dimensional Brunette

Kathryn Hills (@hairbykkathrynn) of Chakras Spa and Salon of Greensboro, NC, shares the how to for this magical transformation from old school ombre (regrowth virgin level 6, mids and ends level 8/9) to a rich, dimensional ...

Happy And Merry: Celebrating Red And Green

To celebrate the season of RED and GREEN, we share two of our favorite transformations for you to feast on today. MERRY AND HAPPY:   FOR THE RED:"My client Megan had been blonde for years," says Christina ...

FORMULA: Winter Ice

Aimee Jörliden (@hdresseronfire and @aimeeblondie)  of Helsingborg, Sweden, wowed us with this amazing photo she posted on her Instagram page. Once we reposted, many of you (not surprisingly) asked for the formula. We tracked down Jörliden ...

COLOR CORRECTION: Bye Bye Bands, Bye Bye Brass

Melissa Grace Smith (@sweetmelissagrace), a hairstylist at Roots Hair Loft, Jensen Beach, Florida, specializes in color correction and expertly blending dimension for soft, wearable hair color of any shade, natural or vivid.When we saw this ...