The new 97% naturally derived formula instantly cleanses scalp, refreshes hair, revives natural texture and tames frizz.
Aveda’s annual Earth Month campaign is back for 2019, but with a new look! To celebrate its new partnership with charity:water, one of the leading NPOs bringing clean water to developing nations, Aveda is introducing a limited-edition Shampure Hand & Body Wash with 100% of sales going to charity:water.
Reema Jaber is a color correction artist and this transformation was performed on hair that was fragile and very banded.
Precision makes perfect: In this gallery, we take a look at some of colorist and educator Ian Michael Black's famed foil artistry perfection.
Dusty Rhode, Lupe Voss and Tatum Neill are the first three artistic directors named to Aveda's new Artistic Team dedicated to the brand's North American market.
MODERN Associate Editor Mary Kaleta pays a visit to Chicago brunette whisperer John Blue and his salon Boss Group for a transition back to her roots.
It's the best kind of magic, it's #hairdressermagic. Find out how this stunning shade was achieved.
Almost 4800 salon pros attended Aveda Congress 2019: “Know What We’re Made Of." The three-day event was quite the event on multiple levels, including the perfect way to celebrate Aveda's 40th anniversary.
A dramatic transformation to warm tones just in time for cooler weather.
The Ruiz Artistic Team out of Austin, Texas, collaborates on inspiring, yet attainable, finishes using Aveda color and styling products.
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