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aveda

Spring-Approved Makeover: Creamy Blonde and Fresh Shape

This colorist brightened and lightened up her client's look. Find out how.

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Hilaria Baldwin Unveils Aveda Sustainability Installation in NYC

On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.

Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes

An Aveda product and formula that is very customizable and easy-to-use.

Aveda Reformulates its Shampure Nurturing Shampoo and Conditioner to Be Silicone-Free.

Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, the vegan, 95% naturally-derived products are formulated with Abyssinian oil, a natural silicone alternative. The products are still infused with Aveda’s calming, 100% naturally-derived, fan-favorite Shampure aroma.

Aveda Launches Brow Definers

This multitasking brow pencil comes in four hair color-complementing shades and is enriched with a blend of botanically derived conditioning agents, waxes and minerals. Brow Definer delivers a smooth application and long-wearing color that’s smudge-proof and resistant to water, sweat and humidity.

Aveda’s New Vegan Rinseless Refresh Micellar Hair and Scalp Refresher

The new 97% naturally derived formula instantly cleanses scalp, refreshes hair, revives natural texture and tames frizz.

Celebrate Earth Month with Aveda's New Limited-Edition Shampure Hand and Body Wash

Aveda’s annual Earth Month campaign is back for 2019, but with a new look! To celebrate its new partnership with charity:water, one of the leading NPOs bringing clean water to developing nations, Aveda is introducing a limited-edition Shampure Hand & Body Wash with 100% of sales going to charity:water.

Cool-Tone Balayage Color Correction Breaks Through Banding for Beautiful Blend

Reema Jaber is a color correction artist and this transformation was performed on hair that was fragile and very banded.

11 Examples of Foil Placement Perfection by Ian Michael Black

Precision makes perfect: In this gallery, we take a look at some of colorist and educator Ian Michael Black's famed foil artistry perfection.

Aveda Debuts New Artistic Team in North America

Dusty Rhode, Lupe Voss and Tatum Neill are the first three artistic directors named to Aveda's new Artistic Team dedicated to the brand's North American market.