patrick mcivor

Investment vs. Expense

There is a systemic problem in our industry, and honestly much of our society at this point, but it always seems to be prevalent in our industry. Whenever it seems we need something to better ourselves, buy new tools or if an unexpected expense ...

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No More “Cover Band” Hairdressers

You know what they call a band that plays other bands music? That’s right, a cover band.  And for most of us as hairdressers, we have been playing other people’s music our whole career. We have been recreating looks other ...

HOW-TO: Blonding Technique Using Micro Foils and Hair Painting

Looking for a fresh blonding technique? Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO, filmed Zach Norman, stylist at ARROJO NYC, demonstrating a signature ARROJO ...

It’s All About The Percentage

It’s funny how percentages affect our lives. You can be president of our country with less than 50% off the votes, casinos make millions off just small percentages, and so do Visa and Master Card, and when you play the percentages long ...

How-To: Sweet Blonde to Fierce Red

For educators trying to brainstorm ways to keep students engaged and involved in classes, I.d Salon Owner Lori Panarello recommends getting the pupils involved in the decision-making process and outcome of cut, color and style."Our model ...

Going Up?

Business today is tough, as it’s always been. We used to think we were in a recession-proof business, but after the past recession we realized we might be recession-resistant but we are not recession-proof. The reality for us as ...

The Digital Director

I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...

How-To: Pixelated Haircolor (+VIDEO!)

If you haven't heard, new on the haircolor scene is pixelated designs. X-Presion Creativos in Spain seems to be heading up the style, and educators and stylists alike are working out how to recreate the geek-chic styles.Patrick ...

Patrick McIvor Joins Arrojo Team as Techni-Color Director

Arrojo has announced that Patrick McIvor is joining its team as techni-color director and brand strategist. McIvor will work on growth, development and innovative practices that tie into the brand's mission."It's a special time for ...

Who Made You Want To Be Great?

I have been very fortunate in my career. I have worked with some of the best companies in our industry and I have traveled to 5 continents and 17 countries sharing ideas, but it was always the people that made the difference for me.  In ...

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