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Wella's Reuben Carranza Launches "Hope is in Style"

Wella's Reuben Carranza launched "Hope is in Style," his diabetes awareness campaign for City of Hope.

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C-ing the Light: A Tour of C the Salon Plus an Illumina Color

Claudio Lazo's salon in Studio City, C the Salon, was a busy beauty hive of activity on the day I came to experience Lazo's creative hand with color. He offered me a peek into the workings of his salon and the chance to try Ilumina color.

Wella Illumina Blonding: Soft Dimension by Dean Roybal

Learn the steps to create a Wella Illumina blonde inspired by the healthy, dimensional finish of children's natural hair coloring.

Shirley Gordon Shares Her Formula

Wella Educator Shriley Gordon shares her formula. Watch this video and learn HOW TO get her fab ashy shade.

Make Up DON'Ts By Adam Fleischhauer

Adam Fleischhauer offers some make up DON'Ts while backstage with Wella during the ABS.

Eugene Souleiman Shows HOW TO Get The Look

HOW TO recreate the look for the Haider Ackermann winter 2013 collection by Eugene Souleiman, Global Creative Director for Wella Professionals.

THE OSCARS: Ginnifer Goodwin at Vanity Fair in Finger Waves

Working with Wella Professionals, stylist Anh Co Tran created a chic finger wave style for Ginnifer Goodwin.

Editor's Note: Talent Show

America's Beauty Show kicks off at McCormick Place. In addition to meeting with stylists, salon owners and suppliers, and on top of applauding all the education, creativity and product innovations presented on The Runway, in workshops and on the exhibit show floor, I’ll be cheering for some very special talent being showcased during the opening night BeautyBASH happening Saturday night, March 9.

THE OSCARS: Charlize Theron's Androgynous, Short Hair

Cascading waves and updos were easily found on many celebrities at the Oscars this year, but not on Charlize Theron. Theron was amoungst one of the women wearing shorter hair for the evening. Celebrity stylist Enzo Angileri, using Wella Professionals products shows us how to achieve the look.

Wella Student Competition to Stream Live at ABS

Wella Professionals will host 24 finalists in this year’s Wella Student Competition at America’s Beauty Show (ABS), March 9-11, 2013. With almost 500 entries, the 3rd annual competition marks a record breaking year of entries from a total of 37 cosmetology schools across the nation. See the Student of the Year finalists and the Instructor of the Year finalists.