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Fall 2014 Hair Trends with Ruth Roche

Pureology Serious Colour Care Artistic Ambassador Ruth Roche shares fall 2014 trends including '60s influences, men's wear and mixed media.

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L'Oréal USA Professional Announces Collaboration With StyleSeat

L’ORÉAL USA Professional Products Division prestigious portfolio of brands including: L’Oréal Professionnel, Kérastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional, announced its collaboration with StyleSeat, the web and mobile destination that gives salons and stylists a suite of integrated digital tools to run, manage and grow their business.

3 Dos and Don'ts for Healthy Summer Hair

Pureology PureArtist Natasha Sunshine weighs in on how to keep hair at its healthiest in the hottest months of the year.

HOW-TO: The Perfect Side Braid

Sherilynn Smart, owner of Sherilynn Jade Salon and Pureology PureArtist, shares HOW TO create this braid used in Pureology support materials.

Redken and Pureology U.S. Promotions

Recent news from Redken and Pureology regarding two internal promotions in the marketing groups for the brands.

HOW-TO: The Cross-Layered Crop

Ruth Roche, artistic ambassador for Pureology Serious Colour Care and stylist at Rare Salon in New York City, shares that a crop can be a good transition for clients who want to go short for the first time but still want to feel feminine.

Redken GM Leslie Marino on 2014 and Beyond

In 2011, Cosmetic Executive Women recognized Leslie Marino, general manager of Redken/Pureology, with their Achiever Award, which honors the industry’s most talented women. MODERN interviewed Marino to hear about a reinvigorated Redken and her plans for the future.

NEW TREND: The '20s-Inspired Flat Finger Wave (Using a Flatiron!)

Inspired by fabrics, patterns and fashion silhouettes, the latest collection of "Expressions & Expertise" created by Pureology Artistic Ambassador Ruth Roche, features this statement making "flat finger wave" technique.

HOW-TO: Create an A-List Faux Bob

Jennifer Anniston, Reese Witherspoon, Jenny McCarthy and Chelsea Handler are just some of the A-listers with sexy new bobs. It’s a fresh look for spring/summer, but some clients just aren’t into the big chop.

HOW-TO: Kate Moss' Kickin' Haircut

Style icon Kate Moss turned 40 this year, proof that 40 really is fabulous when you have a kickin’ haircut. Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, says Moss’ cut is cool and coveted because it has layers that appear to cross.