sam villa

How to Set Perfectly Even Shear Tension for Best Performance

In order to ensure that your shears are performing at their best, you really should do two things everyday – clean them and adjust the tension.  Here's how.

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HOW-TO: Basket Weave Braid

The basket weave braid is dramatic and interesting. Learn how to create this beautiful finish in an informative video tutorial.

TUTORIAL: Floating Braid

Discover how to create a floating braid with a french braid technique for a super simple but visually interesting braided long hair style. Sam Villa shares how he used a directional blow dry first to set the hair in the right direction.

REDKEN SYMPOSIUM: Are You Registered Yet?

Redken Symposium will take place Jan. 21-23, 2019 in Las Vegas. Are you registered yet? Get details here.

Premiere Philadelphia 2018

Premiere Philadelphia was the place to be in late September. Thousands came to the Philadelphia Convention Center to visit hundreds of booths and experience a plethora of educational opportunities. Learn more here.

Sam Villa Shares Tips To Social Media Success

Sam Villa is an industry icon. Throughout his four decades in the industry, Villa has mastered many things, including social media. Here he shares his thoughts about these platforms and includes his tips for success.

Redken Celebrates Next Big Thing Winners in Beverly Hills

The winners of the Redken Next Big Thing competition celebrated, created, and collaborated in Los Angeles.

Put a Ring on It: Ring Braid Tutorial

In the wise words of her highness Beyonce, if you like it then you should have put a ring on it. Although she likely wasn't referring to ring braids when she said this, we digress.

VIDEO HOW-TO: An Incredible Braid - Professional and Breathtaking

Sam Villa demos how-to create an amazing braid using simple tools. This is a wonderful, professional technique.

TV Series to Partner with North American Hairstyling Awards, Holding Auditions

THE LOOK: ALL STARS , the TV series focused on head-to-toe makeovers, is announcing the official partnership with the North American Hairstyling Awards (NAHA) , the premier photographic hairstyling competition.