Henkel Appoints John Fortunato as General Manager of Schwarzkopf Professional North America

Henkel announced today that the Schwarzkopf Professional Sales team in the US will take over the domestic distribution of Alterna Haircare. As a result of this business evolution, the following organizational changes have been made.

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Best Sellers: Shine Sprays for Hydrating and Glossifying Hair

When your client’s hair is looking dull from summer sun, salt and sand, what hydrating, shine-infusing spray do you reach for to reinvigorate it? MODERN SALON’s Instagram following weighed in on favorites.

Andrew Fitzsimons Launches the Trans Cosmetic Donation Program

Trans Cosmetic Donation Program accepts unopened, unused beauty and wellness products as donations, and distributes them to service organizations that work with trans women and gender non-conforming people.

2016 Professional Salon Industry Hair Care Study: Salon Services Grow 2.8%, Salon Hair Care Grows 3% In a Slow Economy

Hair color is the “anchor service” and lifeblood of the industry, growing at 3.6%.

Henkel Brings All Brands Together in New LA Headquarters

Henkel Beauty Care Hair Professional North America (“Henkel”) announced it will open a new facility in the Los Angeles area.

Transformation To Rooty-Violet-Silver-Blonde

Isaac Roberts (@isaac4mayor), owner of Isaac Roberts Salon, San Diego, CA, had quite a challenge with his new client who found him on Instagram. "Unsure of what she wanted, I was shown pearl blonde, lavender and silver finishes. I ...

Evan Parker-Calderon Joins Alterna Haircare

Alterna Haircare, a pioneer in professional luxury haircare, announced the appointment of Evan Parker-Calderon to Director of Sales and Education, Salon Professional, West. Parker-Calderon will fulfill the position left open by Jennifer ...


"Cristy wanted to keep her hair on the brunette side of the spectrum, but was tired of what she had been getting and came to us for a more modern style," says Alterna artist Brent Basore (@hair_by_brentandcarlyn) of Sherry Mesa ...

Alterna Haircare Announces New Lead Creative Team

ALTERNA HAIRCARE ANNOUNCES NEW LEAD CREATIVE TEAM, ALTERNA GLOBAL HOUSE OF EXPERTSAlterna Haircare is proud to unveil its new team of creative stylists, known as the Alterna Global House of Experts (AGHE). This team features six hair experts who ...

COLOR CORRECTION: Bye Bye Bands, Bye Bye Brass

Melissa Grace Smith (@sweetmelissagrace), a hairstylist at Roots Hair Loft, Jensen Beach, Florida, specializes in color correction and expertly blending dimension for soft, wearable hair color of any shade, natural or vivid.When we saw this ...