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Pravana Vivids

New Pravana Balayage Palette Heats-Up to Accelerate Lightening

This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.

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Mocha Rose Effect Using Pravana Vivids

Muted, antique rose hair color formula from Pravana artist Aspen Rae delivers a mocha rose effect.

Steven Henley Announced as New Director of Education for Pravana

Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.

Recreate this Tutti Fruity Look with Pravana Vivids

Toucan Sam just had himself a glow up! See how Pravana educator Hannah Lovin was inspired by Froot Loops for this vibrant color look using 10 different color formulas.

Rainbow Blends Collection Uses Pravana Vivids

Pravana’s Show Us Your Vivids challenge winner Sarajane Maples shares her rainbow blends.

Level Up: New Pravana Pure Light Ultra Lightener for 9 Levels of Lift

Pravana introduces a new power lightener to their hair color assortment, this with the proprietary Reunite Mending Technology.

One Session, 12-Hour Color Correction with Pravana

And she charged by the hour.  Get the details here!

Product Spotlight: PRAVANA VIVIDS Everlasting

Bridge the gap between permanent hair color and direct dye with ChromaSilk VIVIDS Everlasting.

Hair Color How-To: Pastel Rose

Franco Hernandez (@hairbyfranco) created a rose-toned color, featuring a deeper violet root shadow and pastel magenta and pink lengths. Learn how!

Get The Look: Mystic Rose

VIVIDS Everlasting adds a whole new dimension to hair color artistry and enables pros to bridge the gap between permanent hair color and direct dyes.