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Pravana Vivids

Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

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Lighten Tones of Vivids While Keeping them Vibrant

PRAVANA introduces an all-new additive option to expand stylists’ color palettes with the launch of VIVIDS Clear-Dilute. The latest addition to the collection allows colorists to lighten their VIVIDS shades without sacrificing vibrant tonality. 

Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.

How-To: Fun Rainbow Fringe

This 18 year-old client with virgin hair was up for some fun. Get the details for her new, colorful fringe.

Pravana Announcement Party for "Show Us Your Artistry"

The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.

Beautifully-Blended Balayage Using New Pravana Balayage Palette

The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!

New Pravana Balayage Palette Heats-Up to Accelerate Lightening

This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.

Mocha Rose Effect Using Pravana Vivids

Muted, antique rose hair color formula from Pravana artist Aspen Rae delivers a mocha rose effect.

Steven Henley Announced as New Director of Education for Pravana

Henley brings over 20 years of professional salon industry experience. He will manage the educational programming for the brand in an effort to broaden digital reach.

Recreate this Tutti Fruity Look with Pravana Vivids

Toucan Sam just had himself a glow up! See how Pravana educator Hannah Lovin was inspired by Froot Loops for this vibrant color look using 10 different color formulas.