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Four Artists Selected as New Artistic Director Team at Pureology

Four talented artists have been selected from Pureology’s Pure Artist Team to serve as the haircare company’s new Artistic Director Team.

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Pureology Launches New Strength Cure Best Blonde

Help your clients live their best blonde life with help from Pureology’s new Strength Cure Best Blonde, a three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.

Pureology Introduces Style + Protect Collection for Color-Treated Hair

Pureology’s new Style + Protect collections includes eight styling essentials that are designed to deliver salon-quality results and color protection for all clients.

HOW-TO: Simple Details for a Seemingly Complicated Braid

Pureology educator Wendy Belanger shares how to create a beautiful braid, from the prep to the finishing. Belanger also shares how to secure the braid without any pins.

NYFW F/W 18: Pureology Styles Zero + Maria Cornejo Show

Recreate the hairstyle for the Zero + Maria Cornejo Fall/Winter 2018 runway show.

Beauty Expert Gino Trunzo to Ignite Development at Redken, Pureology

Gino Trunzo, formerly assistant vice president of essie, has been named new assistant vice president of business development for Redken and Pureology.

Redken Names Trunzo New AVP

 Redken has named Gino Trunzo as their new assistant vice president of business development with Redken & Pureology.

Pureology Debuts Holiday 2017 Collections

Give the gift of healthy and vibrant hair, customized to fit your client’s hair type, completed with three petites for the perfect present.

Pureology Announces New Superfood Vitality Treatments

Pureology announces the launch of new Superfood Vitality Treatments available in either the Hydrate or Strength Cure formulas.

The Perfect Pixie How-To with Ruth Roche

Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care, shares a technique that combines using a razor and shears to achieve the perfect balance of length, weight and texture.