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Pureology's Ruth Roche styled models for the Zero+ Maria Cornejo Fall/Winter 2018 runway show. 

“Maria really wanted to go with something that had a natural feel to it – she didn’t want us to take the women away from what they are naturally," says Roche, Pureology Global Artistic Ambassador. "We’re working with the natural texture in the hair and a side part to give it the lived-in feel.” 

GET THE LOOK:
1. Prep hair with Pureology Hydrate Shampoo and Condition.
2. On damp hair, spritz in Clean Volume Instant Levitation Mist and blow dry.
3. Use a 1 ¼-inch curling iron to add bend to the hair, working section by section.
4. Finish the look with Strengthening Control for added hold and shine.