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5 Myths About Online Booking…Busted!

If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.

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Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients

We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?

PERISCOPE DEMO of STX Beacon Mobile-Friendly Salon Software

At America's Beauty Show in Chicago, we interviewed STX Software President Jeff Mason on how the STX Beacon mobile-friendly cloud software functions on any device and any browser. Bonus: all the marketing is built in—set up custom ...

Salon Today Surprises the Winner of its Total Salon Makeover Competition

While Jon Kailey in Wilmette, Illinois, usually is closed on a Monday, owner Estelle Bouras found herself at the salon ready to give Alison Alhamed of Modern Salon Media a tour. Bouras knew she was a finalist in Salon Today’s Total Salon ...

STX Software Releases Cloud-based Platform

Jeff Mason, president of STX Software, LLC, recently announced the release of the company’s much-anticipated cloud-based management and marketing platform. Named STX Beacon, the new platform is anchored by SalesForce, known in software and ...

Bamboo Salon Wins SALON TODAY's Total Makeover Competition

Staten Island's Bamboo Salon, owned by Amanda Intoccia, captures the first-ever SALON TODAY Total Makeover Competition, including a prize package of $30,000 from sponsors Takara Belmont, STX and Keratin Complex.

Technology in the Salon Industry with Jeff Mason, STX Software

How technological and industry trends will shape the way salons do business in the future.

Salon Transcripts Promotes Jeff Mason

Salon Transcripts announced the promotion of Jeff Mason to President of the software company.