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Schwarzkopf

Schwarzkopf Unveils Heat-Activated Holographic Formula

Schwarzkopf Professional launches a new product called Colour Alchemy, a heat-activated holographic formula that works on all hair colors, even on the darkest hair base.

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Igora Royal Teams up With Pantone to Offer 18 New Hair Color Mixes

Two of the powerhouses of color and color trends—Schwarzkopf Professional IGORA ROYAL hair color and the Pantone Color Institute—have come together to create a collection of inspirational new hair color formulas based on three key global trends.

Schwarzkopf Professional USA Announces Partnership with Joel Warren

Schwarzkopf Professional USA reignites relationship with globally acclaimed master colorist Joel Warren.

Jessica Scott’s Secrets to Blending Seamlessly Through Her Tone and Gloss Technique

Using Schwarzkopf Professional’s IGORA VIBRANCE can help get rid of brassy color and blend any lines of demarcation.

The Three "S's" in Salon Success: Sustainability, Simplicity, and Schwarzkopf Professional

With salons now back open, it’s no surprise that you’re booked and busy. Not only that, but you’re also now dealing with the client who may have neglected their hair or worse…reached for the box dye while she couldn’t make her regularly scheduled touch-ups.

GENERATIONAL BLONDE and BLONDME help @maggiemh enhance her client’s grays!

Elevate your clients’ natural gray using Schwarzkopf Professional’s BLONDME. Epromo: Creating the perfect, bespoke blonde look for clients can be a challenge, particularly if they have dark bases, or previous damage. And as we come out of a year at home, we’re also seeing clients who have skipped their visits to the salon altogether in favor of a more natural, gray look. BLONDME is your answer for every blonde look you’re hoping to create, for clients at any age. Follow along with Pro Artist Mag

Henkel Launches eCommerce Store for U.S. Salon Professionals

A new ecommerce shopping experience for professionals gives you access to major beauty brands.

This Color Specialist Gets Real About Proper Color Corrections

@hairbyshawna_russell talks about her most challenging hair transformations and the tools she uses to get the best results.

Lockstitch Foilayage: The Sewing Inspired Balayage Technique by @ashleenormanhair

Creating the perfect Balayage look for your clients can be tricky, especially without a proper technique in your arsenal. With the help of Schwarzkopf Professional’s tbh-true beautiful honest Schwarzkopf Professional Brand Ambassador Ashlee Norman has created the custom Lockstitch Foilayage, a technique inspired by a zigzag stitch on a sewing machine.

Men's Trends: The New Man Is Here

Men’s trends reveal that people are ready for new models of masculinity that break gender barriers and embrace new textures and cuts.

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