Close

beth minardi

5 Reasons to Attend Premiere Orlando 2017

MODERN can't wait for Premiere Orlando, June 3-5, 2017, at the Orange County Convention Center in Orlando, Florida. From the mainstage to the showfloor, to the classooms and a special HAIR+ class with team MODERN (Monday at 11am in room W309A), this is a can't-miss event.

Read more

Don't Miss This: Hair Color Stage Presentations at Premiere Orlando

Premiere Orlando's Hair Color Stage will showcase trends and techniques from some of the biggest names in the industry.

Beth Minardi: “YOU are Pretty Wonderful!”

Industry icon Beth Minardi encourages you to value your contribution to people's lives and protect yourself emotionally.

HOW-TO: Ombre With Red Tones Using Beth Minardi Signature

Take a brunette ombre to the next level with shots of red for this "cherry bombre". Using this placement technique from Beth Minardi Signature, your client will rock a beautiful, auburn look. FORMULA & APPLICATIONNatural level ...

CosmoProf Hosts "The Best Of The Best"

CosmoProf, the Texas based distributor, believes in putting the customer at the center of everything it does. According to the release, "Part of that mission is inspiring and keeping the passion alive in each beauty professional. ...

Just Say No: Using a Consultation to Compromise with Clients

As a professional, sometimes you know the cut, style or color your client wants won’t necessarily work for their hair type, ease of at-home maintenance or overall look.Brig Van Osten, owner of Play Hair Lounge in Simi Valley, California, ...

Beth Minardi on Lightening Asian Hair

Though the density and texture of Asian hair can oftentimes be difficult to lift, with the right combination of product and patience, the haircolor can pop.

New Hires at JOICO

The Exclusive Division of Zotos International, which comprises the JOICO, ISO and Minardi Luxury Color Care brands, has announced the appointment of two new members.Lindsay Pedder joins the company as Vice President, Marketing, bringing a strong ...

Beth Minardi Shares 7 Tips for Flawless Color at ABS

Master Colorist Beth Minardi presented on the Cosmoprof Center Stage at America’s Beauty Show, March 21-23, showing off her color expertise through beautiful models and expert advice. Her presentation was full of insights into how to ...

Tips on Coloring at the First Signs of Gray

Don't freak out when you and your client see the first signs of gray. In this short video demo, colorist Mike Petrizzi, who also serves as Artistic Director, AGEBEautiful, shares tips on serving the client who is slightly (or even very) ...