elderly clients

HOW-TO: Face Framing for the Client Who Wants to Age Gracefully

This look, using face framing and for covering white hair, is meant for the client who wants to age gracefully.

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Ever Have a Client Ask for MORE Gray? Here's What You Do...

Lots of clients come in wanting to cover their gray hair or do a little gray blending here and there. But, have you ever had a client coem in wanting...MORE gray hair?

The Silver Glory Trend: 4 White Looks That Emphasize Silver Accents & Gray Tones

The Silver Glory trend celebrates gray hair and emphasizes the beauty of people’s natural hair color. Refined with silver accents, gray tones take on a fresh, new shine.

HOW-TO: A Subtle Gray Blending Service for Your Male Clientele

With a new year looming ahead, this is a great time to focus on staying youthful! Suggest subtle color services to change men’s gray from haggard to rugged.

How to Upsell Hair Color Services to 4 Generations of Clients that Normally "Don't do Haircolor"

Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.

Aquage's Luxe Collection: Ageless Beauty on Gray Hair

Classic beauty is ageless—clients who choose to embrace gray and silver tones gracefully means big opportunity for stylists to give clients textural options and style versatility.“As a hairdresser, you need to help clients and their ...

Age of Beauty

Schwarzkopf Professional’s newest Essential Looks collection is devoted to the individual styling preferences of mature clientele. Inspired by the most sought-after designs in global fashion, Schwarzkopf Professional Essential Looks ...

Reporting on Beauty

Walking the line between professional and trendy can be tricky, but these on-air superstars have done it with grace and ease. When a client comes in with concerns about balancing cool with sophisticated, look to these leading ladies to deliver the latest.

Mature Client Makeover by Marie Ferro

A large part of the clients that come into Celebrity Stylist Marie Ferro's Malibu, California salon—Marie's Hair Studio—come in wanting gray coverage. "The trick to working with mature women is enhancing their skin tone by adding depth around the face, melting tone into the midshaft and leaving the ends light and bright," says Ferro. "Creating dimension in the hair mimics what the hair did before it turned gray." Ferro says to use a maximum of three tones to make the hair muddy. Follow her steps on how to re-create this look on your mature clients. It will make them look years younger!

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